Starfish Junction Productions is an award winning, full-service, marketing and event production company. Experts at helping clients with lead generation and customer acquisition, Starfish Junction Productions uses an integrated marketing approach to create events that deliver results—meeting the objectives of the organizer and the expectations of the attendees.
Starfish Junction Productions creates events in three distinct ways: 1. identifies an underserved consumer or professional audience and builds an event to meet this need, acting as show owner/sole proprietor, 2. develops a partnership with a prominent company embedded within a particular market and promotes the show as co-producer, 3. is retained to handle certain aspects of a new or existing event—marketing, publicity, operations, sales—and takes a supporting role in the production of the event.
Starfish Junction Productions was launched in the summer of 2005.
Once upon a time, there was a wise man who used to go to the ocean to do his writing. He had a habit of walking on the beach before he began his work.
One day, as he was walking along the shore, he looked down the beach and saw a human figure moving like a dancer. He smiled to himself at the thought of someone who would dance to the day, and so, he walked faster to catch up.
As he got closer, he noticed that the figure was that of a young man, and that what he was doing was not dancing at all. The young man was reaching down to the shore, picking up small objects, and throwing them into the ocean.
He came closer still and called out "Good morning! May I ask what it is that you are doing?"
The young man paused, looked up, and replied "Throwing starfish into the ocean."
"I must ask, then, why are you throwing starfish into the ocean?" asked the somewhat startled wise man.
To this, the young man replied, "The sun is up and the tide is going out. If I don't throw them in, they'll die."
Upon hearing this, the wise man commented, "But, young man, do you not realize that there are miles and miles of beach and there are starfish all along every mile? You can't possibly make a difference!"
At this, the young man bent down, picked up yet another starfish, and threw it into the ocean. As it met the water, he said, "I made a difference to that one!"