CONTACT: 631-940-7290


March 6, 2008 – New York, NY – Starfish Junction Productions, producer of the Coffee and Tea Festival NYC, announced today that Jalima Coffee will host an event at the upcoming Coffee and Tea Festival that will offer most attendees a once in a lifetime opportunity to witness a coffee cupping. The third annual Coffee and Tea Festival will be held at the Metropolitan Pavilion in NYC on April 12-13, 2008 and will offer attendees something quite spectacular, something that most consumers have never, ever seen.

On Sunday, April 13th, 2008, Marcela Zuchovicki of Jalima Coffee will lead an interactive coffee cupping and tasting session at the 3rd annual Coffee and Tea Festival NYC. Similar to wine tasting, and rarely seen in public, cupping allows the participant to evaluate and compare different coffees on five major characteristics: flavor, acidity, aftertaste, fragrance, and body. Ms. Zuchovicki, seen recently on the Food Network hit show Unwrapped: Caffeinated will be using some of the very best coffees from around the world, including beans from Africa, Indonesia, Mexico, Hawaii, and others. This demo will deliver a rare opportunity for consumers to see what goes on behind their favorite cup of joe.

The two day festival will feature everything related to coffee and tea and will offer attendees the opportunity to sample different coffees and teas from around the world. In addition to the coffee cupping & tasting demo, attendees will be impressed with the lineup of guest lecturers and topics, including: Tea Blending by Nini Ordoubadi of Tay Tea, Afternoon Tea for Fun and Profit led by Ellen Easton, Cooking with Coffee presented by food historian and cookbook author Francine Segan, Coffee- and Tea-infused cocktails demo by Kara Newman with guest mixologist Benoit Cornet of Sanctuary Tea. Plus, Japanese Tea Master Yoshikazu Tafu will present the Art of Japanese Tea. This ceremony is sponsored by TAFU NY.

In addition to being at tremendous exhibitor and sponsorship opportunity, and a delightful way for visitors to spend the day, the 3rd Annual Coffee & Tea Festival: NYC will help raise funds and awareness for Cup for Education, the official charity of the event. Cup for Education helps the poor and rural coffee communities of Central and Latin America build schools within their communities and provide the basic tools needed to educate the future generations of coffee farmers.

Goodie bags will distributed to attendees each day and include samples from Adagio Tea, Celestial Seasonings, Chopsticks Magazine, Bali’s Best Candies, Wholesome Sweetners, and others. Tickets are on sale now. Visit for more details. Limited exhibitor opportunities remain. Inquiries should be made immediately to 631-940-7290.

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