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ULTIMATE BARISTA CHALLENGE COMES TO NYC
Coffee And Tea Festival Hosts 2011 Competition

November 19, 2010 - New York, NY - Starfish Junction Productions, producer of Coffee and Tea Festival NYC, announced earlier this week that the 6th Annual Coffee And Tea Festival being held in New York City on February 19 & 20, 2011 will host the northeast Ultimate Barista Challenge® competition. The Festival will be held at 7W, 7 West 34th Street, New York, NY 10001. The event is open to the public and the trade. www.CoffeeAndTeaFestival.com.

The Ultimate Barista Challenge is an action packed competition where baristi compete in a dueling stage of identical espresso stations hoping to be crowned the Ultimate Barista. "A little bit Iron Chef and a little bit American Idol, it is fun and captivating for the baristi and audience members alike," said Sherri Jones, creator of the Ultimate Barista Challenge international competition. "We are absolutely thrilled to be featured at the Coffee and Tea Festival of New York. The coffee community there is buzzing. I am so impressed with local roasters and baristi. We should see a great challenge," added Jones.

As seen on the Food Network's hit show Unwrapped and selected as one of the 10 Best New York Events April 2009, by www.10best.com, "the Coffee And Tea Festival is a celebration of everything related to coffee and tea," said Lynda Calimano, Event Producer. "We're especially delighted this year to host the Ultimate Barista Challenge. Attendees are in for a real treat," she added.

The event offers two days of fun and interactive classes/lectures/demos from well-known industry pros and pioneers. Programming highlights include topics as varied as coffee cupping & tasting, afternoon tea etiquette, making tea cocktails, and incorporating coffee into your favorite recipes. Included among the featured exhibitors are Melitta, Tavalon Tea, Harney & Sons Fine Teas, Jalima Coffee, Fang Gourmet Tea, Shapna Tea & Coffee, TeaClassics, Hancha Tea, Coffee Lab Roasters, Montauk Beverage Works, Runa, Joe's Coffee House, The Tea Set, Entenmann's Coffee, World Green Tea Association, and the Tea Association of the U.S.A. The event will also help raise funds and awareness for Cup for Education, a non-profit group that provides help to the poor rural coffee communities of Central and Latin America.

Attendance at the event programs is included in the nominal, $20 all-day-pass. Goodie bags will be distributed to the first 1500 attendees each day. Tickets, which include sampling from the international lineup of coffee and tea exhibitors as well as attendance at the classes/seminars/demos, can be purchased at the event website: www.CoffeeAndTeaFestival.com.

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