FOR IMMEDIATE RELEASE
NYC's COFFEE & TEA FESTIVAL
To Feature Ultimate Barista Challenge®
February 19-20, 2011
January 26, 2011 - New York, NY – Starfish Junction Productions, producer of Coffee and Tea Festival NYC, announced earlier this week that the 6th Annual Coffee And Tea Festival being held in New York City on February 19 & 20, 2011 will host the northeast Ultimate Barista Challenge® competition and a special VIP tea tasting with two guest Hong Kong tea masters. The Festival will be held at 7 W, 7 West 34th Street, New York, NY 10001. The event is open to the public and the trade. www.CoffeeAndTeaFestival.com.
As seen on the Food Network’s hit show Unwrapped and selected as one of the “10 Best New York Events” April 2009, by www.10best.com, “the Coffee And Tea Festival is a celebration of everything related to coffee and tea,” said Lynda Calimano, Event Producer. “It is quite a unique show in that it is open to the public and the trade”, she added. The show’s programming highlights include topics as varied as coffee cupping & tasting, afternoon tea etiquette, making tea cocktails, and incorporating coffee into your favorite recipes. Featured exhibitors include: Melitta, Tavalon Tea, Harney & Sons Fine Teas, Jalima Coffee, Fang Gourmet Tea, Peet’s Coffee & Tea, TeaClassics, Aroma Espresso Bar, Hancha Tea, Coffee Lab Roasters, Montauk Beverage Works, Runa, Joe’s Coffee House, QTrade Teas, Entenmann’s Coffee, World Green Tea Association, and the Tea Association of the U.S.A.
New for 2011: The Ultimate Barista Challenge is an action packed competition where baristi compete in a dueling stage of identical espresso stations hoping to be crowned the Ultimate Barista. “A little bit Iron Chef and a little bit American Idol, it is fun and captivating for the baristi and audience members alike,” said Sherri Johns, creator of the Ultimate Barista Challenge international competition. “We are absolutely thrilled to be featured at the Coffee and Tea Festival of New York. The coffee community there is buzzing. I am so impressed with local roasters and baristi. We should see a great challenge,” added Johns.
Also new for 2011 is the addition of a special ticketed VIP tea event: An Evening of Chinese Tea & Tradition. The presentation, led by Hong Kong tea masters Michael Wong and Tim Hsu, is an exploration of tea throughout history; from medicine to currency and art. Participants will get a chance to sample traditionally crafted teas from China prepared by in GongFu Cha style. This special event is sponsored by The Tea Gallery & The Mandarin’s Tea Room. It will be held in a private reception room at the close of the first day of the Festival, Saturday evening at 5:30. Only 100 tickets are available to the general public and must be purchased in advance at the event website.
A General Admission $20 all-day-pass includes Festival programming and sampling. Goodie bags, sponsored by ING Direct Café will be distributed to the first 1500 attendees each day. Tickets to the VIP Tea Event are $40 and include admission to the festival. Only a limited number of tickets for the VIP tasting are available.
The event will help raise funds and awareness for Cup for Education, a non-profit group that provides help to the poor rural coffee communities of Central and Latin America. www.CupForEducation.org
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