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New Monthly Newsletter Targets Hard Cider Enthusiasts

BAY SHORE, NY, December 5, 2012 - Starfish Junction Productions announced last week the launch of a new monthly e-newsletter, Hard Cider News, to meet the needs of the growing number of hard cider producers and enthusiasts. For information regarding a subscription or to view the premiere November edition of the newsletter visit: www.HardCiderNews.com.

Hard Cider News is designed to be the go-to source for all things relating to and about hard cider. Each month the newsletter will include information about new hard cider products hitting the market, special cider-related events, and recipes. Each month, Hard Cider News will also highlight a cider company and spotlight a cider maker.

More Americans are quenching their thirst with hard cider than in the recent past. While cider sales in the U.S. are on the rise (reporting $448.8 million in retail sales last year-an increase of 23% from 2010 according to Euromonitor International), making and selling cider is anything but new. It is a once-sleepy alcohol category enjoying a remarkable renaissance driven by both breweries and wineries taking advantage of this fast-growing interest and appeal.

"A hard cider revival was long overdue," said Andy Calimano, co-owner of Starfish Junction. "Our hope is that this new newsletter will help feed the growing interest in, and expansion of, hard cider," added Calimano. Hard Cider tastings have been extremely popular and a positive avenue to introduce new customers to the beverage. Cider makers/producers, hard cider sales representatives and distributors, and orchard owners have enthusiastically embraced this new vehicle, giving it high marks for initiative and marketability.

Subscribers to the e-newsletter can scroll through a newsletter index adorned with eye catching graphics to see current happenings in the hard cider industry. A brief synopsis leads into each article. With one click, readers can expand the article to view it in its entirety. Hard Cider enthusiasts can opt-in for a free monthly Hard Cider News subscription via email at www.HardCiderNews.com.

HardCiderNews.com is owned and operated by Starfish Junction Productions, an award-winning event production company located in Bay Shore, Long Island. Brian Tellerman, Creative Services Manager, at Starfish Junction Productions, is the newsletter's designer. Kristyn Noren, Marketing Manager, at Starfish Junction Production, is the newsletter's Editor. For more info about the newsletter or advertising opportunities in the newsletter, visit www.HardCiderNews.com

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