FOR IMMEDIATE RELEASE
UNITED STATES BARISTA CHAMPIONSHIP COMES TO NYC
Coffee And Tea Festival Hosts 2012 Competition
January 11, 2012 - New York, NY - Starfish Junction Productions, producer of the Coffee and Tea Festival NYC, recently confirmed that the upcoming 7th annual Coffee And Tea Festival being held in New York City on February 25 & 26, 2012 will host the 2012 United States Barista Championship (USBC), Northeast Competition. The Championship is sponsored in part by the Specialty Coffee Association of America (SCAA) and the Barista Guild of America. The Coffee and Tea Festival will be held at 7West, 7 West 34th Street, New York, NY 10001. The event is open to the public and the trade. Tickets and information is available at the event website: www.CoffeeAndTeaFestival.com.
The USBC is a regional and national competition designed to highlight the craft of the barista and espresso-based beverage production. The annual competition cycle consists of 6 regional events that lead up to the final USBC. The winners of each competition will have proven their professionalism, passion and skill through various criteria as outlined in the USBC rules and regulations. In a 15 minute presentation, competitors will prepare and serve three courses of espresso based beverages to a panel of judges who will score them on technique-the top six advance to the national competition. SCAA director of community and events, Marcus Boni, explains that the focus of the event will be much more than just the competition, it will also be "a gathering of like minded coffee enthusiasts focused on a common message of respect for the product they serve, the people who help produce it and the consumer who purchases it."
As seen on the Food Network's hit show Unwrapped and selected as one of the 10 Best New York Events April 2009, by www.10best.com, "the Coffee And Tea Festival is a celebration of everything related to coffee and tea," said event producer Lynda Calimano. "We're especially delighted this year that our event was selected to host the United States Barista Championship's Northeast competition. Attendees are in for a real treat," she added.
The 7th Annual Coffee and Tea Festival also welcomes the cast of the upcoming Broadway show, Coffee: The Musical. With its goal set firmly on landing on Broadway in the fall of 2012, select cast members of the upcoming musical will join in the day's festivities, including scheduled performances the lead female vocalist of the Trans-Siberian Orchestra, Jodi Katz.
The Coffee And Tea Festival has also partnered with the Specialty Tea Institute to offer the STI Certification courses for Level 1, Level 2, and Level 3 Cupping on Friday, February 24th and Saturday, February 25th. Advance registration and material review is required for those interested in taking the STI certification courses.
Tickets are $20 each and include sampling from the international lineup of coffee and tea exhibitors as well as attendance at the classes/seminars/demos. Tickets for the event can be purchased at the festival website: www.CoffeeAndTeaFestival.com. Goodie bags will be distributed to the first 1500 attendees each day.
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