FOR IMMEDIATE RELEASE
International Beer Festival Returns to Meadowlands Expo Center—
Feb 2 Another Sell Out Expected
SECAUCUS, NJ. January 7, 2013 — The biggest names in international brewing are returning to the Meadowlands Exposition Center at Harmon Meadows in Secaucus, NJ on Saturday, February 2, 2013 for the third annual international beer expo. This international beer tasting extravaganza will showcase more than 50 breweries from across the globe, each providing samples of their country’s proudest brewing achievement—more than 100 beers in all. Shoulder to shoulder with some of America’s best breweries will be amazing beer from Japan, Germany, Czech Republic, Belgium, Italy, Ireland, Mexico, Poland, Peru, and others.
While beer remained the largest segment of the U.S. adult beverage industry, accounting for more than four-fifths of total alcohol volume, it was challenged by both economic and consumer trends in 2011, resulting in a 1.3 percent decline. While beer enthusiasts gather to celebrate international beers at the festival they can raise a glass to celebrate the good news coming from the import market. According to Technomic’s recently-released 2012 BeerTAB (Trends in Adult Beverage) report imported beer expanded in 2011 to reach 385 million cases, outperforming domestic beer.
“The International Great Beer Expo offers beer enthusiasts a unique pay-one-price opportunity to try some foreign beers from foreign lands,” said Joe Chierchie, representing event producer, Starfish Junction Productions. “We are expecting more than twenty different countries to be represented, delivering an amazing beer experience to all who attend. I think we’ll have another sold out show for 2013,” he added.
The entire middle of the Expo Center will be set up as a beer garden, once again sponsored by Leinenkugel Brewing Company and their local beer wholesaler, Nash Beer Distributors, Inc. In addition, specialty lounges will be hosted by Long Trail Brewing Co., Miller (Pilsner Urquell, Peroni, and Grolsch), Pabst, and Heineken.
Led by industry innovators and pioneers, the event offers free beer seminars covering topics as varied as cooking with beer, careers in the beer business, and pairing cheese and beer.
The International Great Beer Expo (www.GreatBeerExpo.com/Meadowlands) will have two sessions: 12:30-4:00 pm and 5:30-9:00 pm. A limited number of tickets will be sold. Once the event sells out, no additional tickets will be available for purchase. Tickets are on sale now. Tickets are $40 each when purchased in advance on the event website www.GreatBeerExpo.com/Meadowlands. Tickets include admission to the Expo, admission to beer seminars, a souvenir tasting glass, and the freedom to enjoy a 2 oz. sample of any of the beers present at the Expo. Designated driver tickets are available for $10 each. All attendees, including designated drivers, must be 21+ and present valid photo I.D. for admission. The Meadowlands Exposition Center at Harmon Meadow is located at 355 Plaza Drive, Secaucus, New Jersey 07095.
This event will raise funds for the Beer for Brains Foundation (www.TheBeerForBrainsFoundation.org), a national organization dedicated to bringing awareness of and offering hope to those afflicted with brain cancer. The event is sponsored in part by NJBeerEvents.com. The event is produced by Starfish Junction.
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