FOR IMMEDIATE RELEASE
Long Island's First-Ever Event to Feature Whiskies & Barrel-Aged Craft Beers, August 24
BAY SHORE, NY. July 12, 2013 - More than thirty whiskies and thirty craft beers to be offered at Long Island's first-ever T.J. Finley's Bourbon, Beer & BBQ Festival. The event will take place on Saturday, August 24, 2013 from 3:00pm - 7:00pm at T.J. Finley's located at 42 E. Main Street, Bay Shore, NY 11706. Tickets are on sale now. www.TJFinleys.com.
While vodka remains the leading spirit in the U.S., a new report shows a growing thirst for whiskey. According to the latest report by market research group Technomic, consumption in the U.S. of straight American whiskey, a category that includes bourbon, rye, corn whiskey and Tennessee whiskey, grew by 5.2 per cent in 2012, compared with 3.5 per cent in 2011 (source Technomic's 2013 SpiritsTAB report, May 2013).
"More than 80 years after Prohibition ended rye's moment in the spotlight, the preferred whiskey of the saloon era is re-emerging," according to Paul Clark, a writer for the trend-spotting Imbibe Magazine. While shows like Sex and the City put a pale pink cosmopolitan in the hands of countless single metropolitan gals in the late 1990s, current shows like AMC's Mad Men are fueling the popularity of whiskey, a trend many predict to continue.
"American whiskey, specifically bourbon, is one of the fastest growing categories for spirits right now," said Sean Brown, Premium Spirits Specialist at Southern Wine & Spirits of NY. Passionate beer drinkers unite to support local craft breweries, "the same is true for small batch and single bourbons. Whiskey drinkers are looking for hand-crafted, flavorful, artisan American whiskies," added Brown.
"Long Island's appetite for whiskey has grown, we've seen our whiskey sales almost double in the past year," said Drew Dvorkin, owner of event host T.J. Finley's. Recognized as one of the leading craft beer bars on Long Island and two-time winner of the Golden Tap Award for Best Long Island Beer Bar, T.J. Finley's and their customers seem to be in the know, often leading the pack when identifying new and upcoming trends. "Craft beer drinkers and whiskey drinkers share a passion for flavor, variety, tradition, and an artisan spirit," said Dvorkin. T.J. Finley's currently offers about 25 whiskies on their menu, and they feature a Whiskey of the Week promo that introduces a new whiskey to their guests each week.
The T.J. Finley's Bourbon, Beer and BBQ Festival will feature more than 30 whiskies, including some very rare whiskies for sampling. Barrel-aged craft beers, cask beers and rare releases from local breweries will add to the festival's highlights. Also offered at the festival will be a Creating Whiskey Cocktails demo and an educational class, Whiskey 101. BBQ food will be available for purchase. Music by Blind Robbery.
Tickets for Long Island's first T.J. Finley's Bourbon, Beer & BBQ Festival are $50 and include whiskey and beer samplings, a commemorative tasting glass, and attendance at the demos and educational program. This is a 21+ event. All attendees must show valid photo ID for admission. Free event t-shirt for the first one hundred online ticket buyers. Tickets are on sale now at www.TJFinleys.com. (631) 647-4856.
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